17 Chapters with 229 pages of information you need
FINDING YOUR PLACE
This chapter presents some information on historical perspective and current trends to help you understand the dynamics of the business. It is also a window on what must be done to keep moving ahead in your career in the industry.
INDEPENDENT ARTISTS & LABELS
An independent record label historically has been a small company that does not have
its own distribution chain; it had to rely on other companies to distribute its product.
Digital distribution, and a strong Internet presence by many sites that host Indies, is
changing all of the rules of the game.
Music industry veterans agree that the most lucrative and steady source of income in the industry comes from song ownership. It is vital for anyone who wants to earn a living in music to understand copyright.
THE MAJOR LABEL
Once the Holy Grail destination for artists, Major Record Companies now seem to have a difficult time defining their place with new artists! This is a
business full of surprises and there may be some yet in store from the big companies who are quickly shifting their business models to the digital realm.
SONGWRITING AS A CAREER
This is where the whole thing starts, and many young people find satisfaction in expressing themselves through lyrics or music. How do you find your place in such a competitive field?
THE 'LIVE' BUSINESS
Concerts have always a source of revenue for popular bands once they reached the top However, in the last few years playing live has become the
financial and promotional center for a lot of indie bands as well! But you have to do the math….even at the beginning level!
INCOME SOURCES FOR SONGWRITERS AND ARTISTS
Getting paid means that you are able to make a living doing what you love. In this chapter we look at the 3 most likely ways of earning money as a
songwriter in Canada.
THE PERSONAL MANAGER
It is often said that all it takes for an artist to be successful is “one true believer,” and many times that believer is the personal manager. Once
you find one, you may be on your way, but finding them is the hard part.
ARTISTS & REPERTOIRE
From music publishers to music supervisors, everyone is on a talent hunt. Finding artists and songs is no longer exclusive job of the A&R rep at the record company. Here is a description of that process and the kind of person who is good at it.
LAWYERS & CONTRACTS
The music business brings together an interesting mix of people. There are creative artists who long for self-expression and business types who realize the commercial potential of culture. Helping the two disparate parties to work together is the “contract.” Where there are music industry contracts, you must have an entertainment lawyer.
THE RECORD PRODUCER
Probably one of the more mysterious jobs in the music industry is that of record producer. The producer is the link between the technical,
creative and business components of the recordings session. There are many approaches and philosophies, and no one way is the right
way for everyone.
CONNECTIONS FOR THE UNCONNECTED
If it is a “who you know” business and you don’t know anybody, what can you do? There are actually a lot of things you can do and a lot of people who would be happy to talk with you and to help you. You have friends!
At one time the traditional big recording studio was at the heart of what audio engineering was all about. Access to technology has changed that . But where one door closes, another opens, and the demand for audio engineers in many other fields is growing
RADIO & MUSIC: A STORMY LOVE AFFAIR
Music and Broadcast Media are married whether they like it or not. Sometimes it’s a celebration, and sometimes it’s a war. A payment for use of copyrighted material is the beginning, middle and end of most problems. And now, new media are presenting new challenges to traditional radio and the music industry alike.
MARKETING = PROMOTION & SALES
Signing and recording an artist seems like the exciting side of the business to a lot of people but those who are in promotion understand the importance, excitement and the challenge of breaking new acts.
GAMES & MUSIC: THE KING KONG OF ENTERTAINMENT
The new destination for many creative young people of all talents is the Game Industry. While the music industry tries to find a way to recapture the commercial market,games are flourishing. Sound Design holds an opportunity for those with diverse musical talents and technical ability.
ISSUES & ADVOCATES
Here are some miscellaneous items about today’s industry. Reading these, and online opinions and comments will help to give you a well rounded view of things.